Tourist pro-environmental behaviour: The role of environmental image of destination and daily behaviour

Contextual impacts have a major role for the tourist pro-environmental behaviour at destination, however, they remain under-researched. In this article, we explore change in of tourists from daily to tourism context. We surveyed asking them evaluate environmental image, their recently visited destination and life, then analysed data with t -test regression analysis. The results show that: 1) most behaviours get worse context; 2) tourists, whose home is above average, behave better too; 3) perception as environmentally friendly associated destination. • Tourist worsens “Good” Environmental image Tourists more pro-environmentally “green” destinations Destinations can use reduce negative